August 11, 2022

One of the most significant benefits is that it creates a demand for post-consumer plastics, keeping them out of landfill. Each year, 51 billion plastic bottles go into landfill worldwide, with many of these later finding their way into our oceans. By the year 2050, scientists predict that there will be more plastic in the ocean than fish by mass. Changing our consumer choices creates a demand for recycled product, which in turn can help reduce the amount of plastic diverted to landfill. 

Aside from reducing landfill, the production of recycled polyester has significant environmental advantages over virgin polyester:

    *90% less water is used in making recycled polyester versus polyester.

    *RPET requires 70 percent less energy than virgin fibre production.

    *RPET fabric has a 50% lower carbon footprint than organic cotton.

    *RPET polyester fabric has almost a 90% lower carbon footprint than nylon.

    *RPET polyester fabric has a 75% lower carbon footprint than polyester.

Using recycled polyester allows us to create a high performance product that has raised the standards of what you can expect from a towel. Our fabric is light weight, quick dry and super soft to touch. At the same time, we're able to keep our impact to a minimum and have a positive impact on the world around us. Each towel we sell keeps plastic out of our oceans, and that makes us very proud.

We would LOVE to not be able to make any more towels, because we’ve run out of plastic waste to recycle. Unfortunately, the 2 million plastic drinking bottles that were manufactured around the world since you started reading this blog post won’t decompose for another 450 years.

Until then, we’re going to keep making the best damn towels on the planet, because this is how we respond to the global plastic crisis.Each towel we make takes an average of 20 plastic bottles out of our oceans. 

Each choice you make, makes a difference. It’s time to Evolve.

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